How IFZA cultivates their feedback culture

About IFZA

IFZA Dubai is the most dynamic and truly international Free Zone Community in the UAE, optimizing the country's strategic location and world-class infrastructure. They provide easy, reliable, and fast company formation services through their network of Professional Partners and Government Authorities.

Enabling Managers with Structured Flexibility

Due to their fast growth IFZA Dubai struggled with inconsistent feedback processes. Managers conducted feedback sessions in their own way —sometimes not being able to find time for feedback talks at all— leading to confusion and inefficiency. The HR department was seeking for a sustainable feedback process so they started looking for a feedback tool.

Implementing Loopline for Structured Performance Management

IFZA Dubai adopted Loopline to address these issues. With Loopline the HR team introduced standardized feedback processes while allowing managers the flexibility to schedule and document 1:1 sessions as needed. This change brought clarity and consistency across the organization and made feedback part of the company culture.

Cultivating a Culture of Feedback

The introduction of Loopline fostered a strong feedback culture at IFZA Dubai. The HR team placed a strong emphasis on enabling the managers to initiate feedback cycles on their own and promoting personal development. Bottom-up and top-down feedback  initiated by managers, allow employees to receive comprehensive insights while providing feedback to their managers as well. Employees and managers appreciated the chance to receive feedback from colleagues, supervisors, and subordinates alike, enhancing their understanding of strengths and areas for improvement.This feedback approach promoted transparency and collaboration throughout the organization. It ensured that feedback was not limited to hierarchical structures.

Support and Onboarding

The customer success team at Loopline Systems played a crucial role in supporting IFZA Dubai throughout this process. From the initial implementation to ongoing support, Loopline ensured that they listened to the customer’s needs and even adapted the product roadmap.